Keep warm, friends …
5 facts about the ex-Canadian drink that's ruined many-a nights and days. Yes, we're talking about everyone's favorite, Fireball Cinnamon Whisky.
'Dragons, Dice & Dares'
– The name of Fireball’s official game app that involves light nudity, dirty secrets and plenty of reasons to drink more than you should.
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$863.5 million
– Sales for Fireball in 2014, easily topping the former industry-leading Jagermeister’s $525.3 million in sales.
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Six
– Since its founding in the mid 1980s, Fireball/s gone on to win six awards over the eyars, including a gold medal at the San Francisco World Spirits Competition.
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College Booze
– In 2011, breaking from traditional advertising methods, Fireball hired a 25-year-old ambassador, Richard Pomes, to visit college towns where he'd purchase the entire bar a Fireball shot. The strategy paid off, as sales jumped from $1.9 million in 2011 to over $61 million by 2013.
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Banned!
– Fireball is currently banned in Finland, Norway and Sweden for exceeding the limit of propylene glycol allowed in consumables.
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