When life gives you a chapter 7 bankruptcy, multiple employee strikes and thousands of delayed flights, wipe that shit off and rebrand your business to look and feel like nothing ever happened. That's what American Airlines has done with it's new branding campaign unveiled yesterday.

When life gives you a chapter 7 bankruptcy, multiple employee strikes and thousands of delayed flights, wipe that shit off and rebrand your business to look and feel like nothing ever happened. That's what American Airlines has done with it's new branding campaign unveiled yesterday. Whether or not the company facelift can mask the over-extended pilot pensions, increased fuel costs and growing domestic and international competition is something to be seen. The true genius behind the project derives from the fact that a talented creative team that cost a pretty penny had the glorious idea of slapping an American flag on the tail of the plane and calling it rebranding. At Rooster, we fly anything with an American flag, an eagle or a Bud Light logo.