6 Quick facts about the resurrection of print to make you feel smarter

6 Quick facts about the resurrection of print to make you feel smarter

CultureMay 05, 2017

For the past half-decade, we’ve been told the old way is long gone. But hell no it ain’t, it lives!

600x

Direct mailings (those annoying throwaways you get in the mail) are 600 times more effective than mobile, paid search, social media, email and Internet display ads
combined — according to the Direct Marketing Association.
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24 Percent

Nielsen reports Millennials age 21-34 make up a quarter of the U.S. population and represent 24 percent of the total monthly physical newspaper
readership.
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Amazon

Seeing its sales of digital books decline year over year, Amazon has opened three brick-and-mortar bookstores, with many more planned in the near future.
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92 Percent

of surveyed students say they prefer printed textbooks to digital. Author Naomi S. Baron cites “distractions” and the “pleasure of feeling progress made” as two main reasons why.
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$15.23 Billion

2018 expected print magazine advertising revenue.

$4.33 Billion

2018 expected digital magazine advertising revenue.
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24.7 Minutes

The average American spends 24.7 minutes reading magazines on a daily basis.