F1, also known as Formula 1, is the highest level of international open-wheel auto racing has grown to be one of the most prestigious and popular motorsports globally. Races are held in exotic locations such as Australia, China, Japan, and Monaco, but recently they have expanded to having races in American cities such as Miami, Austin, and Las Vegas. These races, along with the F1 Netflix reality show “Formula 1: Drive to Survive,” have spurred an increase in popularity, resulting in record viewership of races on ESPN in 2025.

F1: The Movie premiered in theaters and became a box office hit, grossing approximately $631.8 million worldwide, and became Apple Studios’ highest-grossing theatrical release according to CNBC.

In an evolution of expanding F1’s reach, the organization has created F1 Arcades that present new simulation racing experiences featuring full-motion racing simulators, food, and cocktails. With 6 locations in the United States, they opened a location in Denver in September 2025. Emma Grauel, General Manager of the F1 Arcade Denver, says Denver’s RiNo District was picked for its creativity, nightlife, and energy.

“The location on Walnut Street puts us in the heart of one of Denver’s most exciting entertainment districts, minutes from downtown,” said Grauel. “RiNo’s innovative spirit and creative community align perfectly with our values.”

With the momentum and buzz of F1 growing in Denver, Grauel explains how placing an F1 Arcade in the Mile High City was a perfect match.

“The timing couldn’t be better,” said Grauel. “F1 Arcade’s U.S. expansion comes as the sport continues to gain impressive viewership and attendance figures across the country! Denver has a dedicated F1 community, and our venue gives these passionate fans (and newcomers) a year-round destination to experience F1.”

Denver fans seeking an authentic Formula 1 experience will find a 15,000-square-foot venue designed for racing enthusiasts. The space features 69 state-of-the-art simulators, a full-service bar, and an outdoor patio.

The arcade also offers head-to-head individual racing on full-motion simulators, as well as team races for groups of four or more competing for points across five difficulty levels on real F1 tracks. Racing fans seeking a premium cocktail will have drinks curated by LP O’Brien, winner of Netflix’s ‘Drink Masters and Denver bartender Alex Jump.

“Some of our Denver-exclusive features: Blucifer’s Bolt, a bourbon-based cocktail with peach brandy, coffee, sweet vermouth, amontillado and absinthe, described as ‘bold, dark and driven’ like DIA’s iconic blue mustang; and Mantequilla, named after Butters’ Spanish name from ‘South Park’s’ Casa Bonita episode, combining tequila, raspberry, brown butter and lime,” said Grauel.

She said F1 Arcade sets itself apart from other sports bars with a unique drink selection, officially licensed F1 simulators developed in collaboration with Formula 1, and a premium hospitality and world-class food-and-beverage program.

When asked about F1 Arcade’s future goals in Denver, Grauel explains that fans can hang out with other race fans when the season starts in March.

“In 2026, guests can look forward to signature F1 Arcade watch parties this season for the Formula 1 races and happy hour experiences beginning this month!”

F1 Arcade will open its next location in Atlanta.