McDonald's releases electronic DJ placemats so you can make shit music while you eat shit food
Ever since EDM's meteoric and womp-filled rise to fame, brands everywhere have been looking to capitalize on its popularity. And now, McDonald's is pushing that idea to a creative and engaging level with their brand new, fully functional midi-controller placemats people can use to make shitty music while they eat shitty food.
Considering McDonald's is to food as what EDM is to music, this makes perfect sense.
The placemats are made with conductive ink on an ultra thin circuit board with 26 digital touch points, creating a high-tech ketchup catcher that acts like a mini studio with a keyboard, effects touchpad, and audio recording. To hear the horrendous song you just made with your Chicken Nuggets, all you have to do is connect your phone to the placemat via Bluetooth, and the cacophony will come spilling out like sonic tartar sauce on a Fish Filet from your speaker. Truly inspirational.
“The paper of the placemat is what makes this technique so innovative,” said digital design lead Jan Jesse Bakker and TBWA creative technologist Radha Pleijsant. “The phone merely acts as the speaker and screen, which is easily connected to the placemat via Bluetooth, making the sure you can hear the music on your speakers.”
No plans as of yet to introduce the DJ studio/ hamburger blankets to U.S. markets, but considering that everyone and their mother is now a bedroom producer, hopefully that move won't be too far off.
Watch the video below to see how it works.