Overwhelming sadness and grief makes us weirdly hungry for burritos. Thanks, Chipotle.

Overwhelming sadness and grief makes us weirdly hungry for burritos. Thanks, Chipotle.

CultureSeptember 14, 2013

Chipotle's latest "Scarecrow" ad campaign is roughly, oh, 95% overwhelming, inexplicable grief, and 5% tacos. Never has weeping uncontrollably made us hungrier for a chicken queso burrito.

The Scarecrow is a mobile game for iPad, iPhone and iPod Touch that Chipotle developed as part of an ad campaign to educate people about making safer food choices...all while simultaneously creating disturbing, unconscious association between, deep, wrenching depression and Mexican food. Can someone please get us some tacos to wash down our Prozac with?

God damn it, we never thought we'd miss that stupid Taco Bell chihuahua so much.