Rapper brilliantly crafts a diss track about himself

Rapper brilliantly crafts a diss track about himself

MusicJune 30, 2017 By Brian Frederick

This weekend, anyone still left over on Tidal (or who spent Friday morning stealing it) will be talking about the new Jay Z album. The rap icon is still trying to make his platform work, and to do so feels like exclusive deals are going to save it (it's not). The work, titled 4:44,might upend numbers for a few weeks (he is Hova after all), but for younger artists trying to break out, a move like that would be career suicide. In 2017, you have to get your tracks out everywhere.

Ugly God is one of those. As a rapper who once performed under the name Pussy Bacon before his parents found out, Ugly God is out there betting on self-deprecation to make people listen. He recently dropped a diss track ... about himself.

And you know what? It's worked. So far, "Fuck Ugly God" has tallied over 700,000 Soundcloud plays in just over a day — no small feat for a dude with little major industry backing that's come up on the backs of blogs and Soundcloud plays.

The track isn't in itself anything extremely ground-breaking. It's just him, some friends and a Mac program running through the chorus of "Fuck Ugly God" over and over. The delivery, on the other hand, is a lesson to others looking to break out. No, don't follow exactly in his tracks and release your own diss track — but take note that to be noticed you have to be noticeable. Doing things differently is the future. 

Witholding your art from fans while demanding a bigger payday, sadly for Jigga Man, is not.