RoosterTV: We explore the story of Icelantic Skis founder Ben Anderson
Rooster TVFebruary 03, 2015
Colorado produces some of the most creative, progressive and dynamic brands in today's business world. So we wanted to hear from some of Colorado's most creative and innovative entrepreneurs. We set out to get their stories and to hear what they think it means to be an entrepreneur in today's corporate atmosphere.
On this episode of "Entrepreneur 101" we chat with Ben Anderson, founder of Icelantic Skis. He gives us an idea of what it's like to run a brand that is seasonally dependent and how the company creatively looks for other opportunities of growth, such as the Winter on the Rocks concert series. We also hear about about some of his memorable stories in the early years of the company.