Shoppers are getting all hot and bothered by this innocently designed pizza

Shoppers are getting all hot and bothered by this innocently designed pizza

CultureOctober 08, 2015 By Brian Frederick

Sometimes, company campaigns trying to bank on whatever is trending goes very, very wrong ... or maybe right. Both, we guess, in the case of the UK supermarket chain Morrisons and its vagina-shaped pepperoni pizza — a "Rugby Themed" entree that has consumers all hot and bothered and totally ready to watch some damn Rugby and do sports and stuff.

Dirty-minded shopper Laura Edwards tells the Telegraph UK: "I backtracked on myself thinking, 'what (is) Morrisons up to here?' After a few glances I had a little giggle to myself because there's no doubt it looks like a crude image of a lady's privates.

"The deli girls were even having a chuckle but they were adamant it was a rugby ball," she continues. 

The Internet is literally exploding with Tweets and controversy over the careless attempt at team comradery. Did they not think of the children!? 

Just kidding, we only found a few tweets and everything in the UK is about as good as can be. Continue on with your day ...