You mean to tell us that people don't "Like" everything?

You mean to tell us that people don't "Like" everything?

VicesOctober 09, 2012

A recent study by the research and consulting firm Gartner found that by 2014 as much as 15 percent of social media reviews, commentaries, likes, thumbs ups, thumbs downs, tweets and retweets will all be fake, more than likely paid for by companies looking to promote their products or slam their competition. The revelation is probably a no-brainer to anyone who regularly surfs the Internet, but the impending uptick in unreliable consumer feedback will undoubtedly undermine companies’ ability to effectively promote products online—which sucks because, you know, the Internet’s always had so much integrity.