It's like high school kids are running this company …

Jesus, the bullshit just doesn't stop with this company …

Take away its ridiculously pompous launch, its myriad problems with artist releases, loss of top strategists and the outright theft of its customers for monthly fees even after they canceled, and you still have a streaming company that's so completely devoid of successes that it's almost laughable the thing still exists. 

Now, Tidal, along with Kanye West, are being sued for false advertising in a case that seems to have teeth and might actually win if the courts allow it.

You see, when The Life of Pablo — Kanye West's still as-of-yet finished but still released album — dropped, it was promised to consumers (through various tweets and Tidal's admission) that it would only be available on one streaming service and one streaming service alone. To hear it, one must sign the $9.99 monthly contract of Tidal's and carry a subscription.

But that wasn't the case, because shortly thereafter (after Tidal questionably claimed the album was streamed more than 250 million times in one week), it began popping up on SoundCloud, Spotify, Apple Music and West's own website to boot. This angered one Tidal subscriber so much so he lawyered up and is taking the action to court.

In a release written by Justin Baker-Rhett's attorney, Jay Edelson, they state that, "We fully support the right of artists to express themselves freely and creatively, however creative freedom is not a license to mislead the public. We believe that we will be able to prove to a jury that Mr. West and Tidal tricked millions of people into subscribing to their services and that they will ultimately be held accountable for what they did."

Whatever judgment comes of it, the act of the lawsuit itself might actually be the one thing that teaches West to keep his fingers locked when he wants to vent on Twitter. We don't think anybody actually believed The Life of Pablo was going to only be available on one platform (considering it was being illegally pirated online immediately after its release anyways), but misleading consumers to buy a shitty service for exclusive content isn't ever going to fly in the digital age. Maybe it's just our astute observations, but this whole album, along with the service it's tied to, have been fucking disasters. 

C'est la vie …