Watching someone fuck with disgruntled shoppers is hilarious — we're not worthy.

Mike Melgaard is a simple man. He likes things, and stuff and other things. He also enjoys fucking with people — and did so last week when he went after disgruntled Target shoppers after the chain announced it would be doing away with “boy” and “girl” labeling on items in its bedding and toys departments.

Because of course when a corporation does anything anymore, the brand’s Facebook page lights up like Christmas with idiotic American responses. Regardless what the move is, pissed off people show up to comment threads en masse. Melgaard recognized the opportunity to cure his boredom and signed up a fake account titled “Ask ForHelp” with the ubiquitous Target logo as its avatar.

So much hilarity ensues …

Click over to his real life Facebook page for more