Bud Light's recent and very rapey slogan caused such an uproar the guys in charge finally agreed to remove it from labels.
Question: Do you think Bud Light's slogan "The perfect beer for removing ‘no’ from your vocabulary for the night" promotes rape culture?
It wasn't intended to. It's a beer slogan. It had to go through countless rounds of ad agency and U.S. Alcohol and Tobacco Tax and Trade Bureau approval. But that hasn't stopped thousands of people from seeing it differently … and rightly so, mostly because "No Means No" is probably the most well-known anti-sexual assault campaign in the country. If you haven't heard if it, you're probably a severed head floating in a cryogenic chamber.
The label appeared on some bottles as part of the Budweiser's “Up for Whatever” campaign, and was supposedly meant to imply that you should say "yes" to life. Unfortunately, sometimes life fucking sucks ass, and saying 'yes' in the inebriated state Bud Light brings about sounds like trouble.
Loads of people noticed this. Reddit discussion that began around the Bud Light label morphed into a national debate on social media. People on Twitter criticized the label as tone deaf on the subject of rape and sexual assault. We even covered Bud Light's St. Patrick's Day tweet that urged people to pinch those who weren't "Up For Whatever."
But, the good news is that this caused such an uproar on social media for it's subtle suggestion that the word "no" should be disregarded in any circumstance, that the company has finally agreed to remove it from their labels. Smell ya later, rape beer!
But … it's not that easy. Bud Light's current recall evaluation will have to figure out how to remove the rape label from the entirety of the current supply. Thing is, each 12-pack of Bud Light features bottles with different “Up for Whatever” labels, so the offending label could be on just one of the dozen bottles — or none at all. The brand has more than 140 different sayings in circulation, and Bud Light accounts for nearly 25 percent of beers consumed in the U.S. So … have fun with that!
It's going to be an expensive and time-consuming process, but to be fair, that's kind of the price you pay for negligence. Personally, we're not part of the masses that say the label intentionally promotes rape, but we definitely agree the wording is weird and could be construed in a negative way. More than anything, we're for more closely examining the various meanings labels could have … and this Bud Light incident definitely could have benefited from a little of that.
A company spokesman said Bud Light plans to review all 140 labels it currently has in circulation to see if any of them are as rapey as that one. It also plans to evaluate the way it reviews future labels so that it can prevent major future fuck-ups as well.
If you're still salty about it, hopefully the fact Bud Light Vice President Alexander Lambrecht acknowledges the mistake and takes responsibility should help a little. He says the label’s “message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”
Great. Now that that's been taken care of, let's get back to the issue at hand. Twenty-five percent of beer consumed in the United States is Bud Light?! Is this real life?!