The viral New York duo behind "#SELFIE" have a new single, and we'd be remiss if we didn't pay a small bit of attention …
The Chainsmokers currently have over 305.5 million views on its monstrous summertime hit “#SELFIE” — a ridiculous feat for any funded celebrity, let alone two broke DJs from New York. But the instant flame of popularity can be both a blessing and a curse, because how do artists even manage to compete with that kind of virality?
Simple: They don’t.
That kind of exposure does help though, immensely, and the duo has ridden it masterfully. They not only signed with Dim Mak after the hype, but “Kanye feat. SirenXX” — the follow-up to “#SELFIE” — visually intertwined the two storylines to build relevancy and garnered numbers on par with some of the biggest names in music today.
So where are we going with this? Well, The Chainsmokers have a new single, and we’d be remiss if we didn’t pay a small bit of attention. “Let You Go feat. Great Good Fine Ok” makes a case to be the single that jumpstarts summer. It’s a poolside/barside/mountainside/patioside jam, plain and simple.