We all have that one friend that would excell in this career …
We all have that one friend. You know, this one:
A person so enamored by pixelated little icons that all sense of concrete communication flies out of the window. Suddenly, your once cognitive interaction between texts becomes a frustrating brain game deciphering what the hell the person on the other end is trying to say.
With the help of a London-based translation services company called Today Translations, figuring out what all those little pictures mean will soon become much easier. The company recently posted a job opening for the world's first 'Emoji Translator.'
- Client, stakeholder and internal emoji translation
- Monthly reporting on emoji trends, developments, usage and areas of confusion and cultural differences
- Cross-cultural research on differences in emoji usage/interpretation
- Ad hoc consultancy and advice, as needed
Think you or one of your annoying friends can make the cut? Here's what the company is looking for:
- Bachelors Degree in Translation or 3+ years’ experience of the language industry
- Bachelors Degree in Social Sciences, with Linguistics, Social Anthropology, Sociology, Psychology or Communication preferred
- Excellent communication, relationship-building and organisational skills
- Commitment to delivering excellence
- Self-managing with an ability to prioritise a fast-paced workload
- Innovative, flexible with ability to work well with others
As silly as it is right now, it's not a huge surprise to integrate the massively popular form of communication with a professional career. The marketing firm Emogi estimates there will be over 2.3 trillion (with a damn 'T') messages sent this year with at least one character embedded into the text. Almost half of all messages sent contain at least one character, it adds. Problem is, there's not a ton of consistency on what they actually mean.
Take for instance the cying-face laughing whatever emoji. It is, by far, the most popular emoji used today. It's so popular, in fact, that Oxford Dictionaries named it the 'Word of the Year' way, way back in 2015. In the U.S., it's used to communicate a massive bout of laughter, 'dying over here with tears in my eyes' type of thing. #dead.
However, Jurga Zilinskiene, CEO and founder of Today Translations, tells CNN that Middle Eastern countries use it as a form of grief, or sadness. Because of the inconsistencies around the world, the company feels it's vital to have someone on hand to decode what it is people mean with their little icons.
"We are investing time and energy into this is because we believe emoji usage will become more and more popular," she says. "It's a complex area."
Complex and worth a bunch of unclaimed money out there in the marketplace, too. In a recent article published by The New Yorker, Emogi CEO Travis Montaque (also named to Forbes' 30 Under 30 list) explains how companies are pushing to brand their own pictures while cleverly blending into everyday interactions. The company recently dropped a new platform called Wink, or a brand dedicated area where companies create their own emojis (think, a hot cup of pumpkin spice latte with Starbucks' logo on it) and allow users to do the rest — making your text messages literal commercials for large corporations.
So maybe that winky-faced obsessed friend is onto something after all. Soon enough, we might all be communicating with tiny phone pictures and actual words will cease to exist.
That's one way to fix that pesky "your / you're" situation.