Like, nobody over there ever saw this coming?
Welcome to this week's addition of "How the hell is Tidal still a thing?" On this installment, we bring you the forehead-slapping reality that Tidal's main plan of action to take any share of the market through exclusivity is actually making people acquire albums illegally more. Like, nobody over there saw this one coming?
Right now on Pirate Bay, Kanye West's The Life of Pablo is in the top slot of availability, an album once said would only be available via Tidal, then not. West is now being sued for it, because let's be honest — that's a bullshit move. You can't tell people to buy something with promises of exclusivity, then up and change your mind and give it to the world on other services.
Not far behind it? Beyoncé's newest, Lemonade, an album also rumored to only be available via her husband's streaming site, however, give it two weeks and it's going to be everywhere anyways. So don't fret.
It's still completely shocking to us that a streaming site, on the Internet, with vast knowledge of how the web actually works, would think that this is a viable way to operate a company. Nothing is "exclusive" online, nothing. As the company saw with the botched Rihanna release, it only takes a few seconds of an album being available before some would-be hacker grabs it and sends it out to the world. Then again, we're dealing with elite members of celebrity here, people all too often at odds with the regular population.
What a disaster …
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