What do you do when you’re Kobe Bryant and have already achieved more in your 38 years of life than most of society combined? You take that batch of lemonade and turn it into fucking Coca Cola.

The recently retired NBA star with 5 NBA Finals titles, 15 All Star selections and one giant apology-rock for his wife, plans to take his talents — and riches — to the business world by launching a venture capital fund.

Venture Capital funds are investment funds that manage the money of investors who seek equity stakes in startups and small- to mid-size enterprises. In short, it’s a game for people with money to invest in other people with money so it looks like everyone is doing something to make money when in all truth, they already have money. As we’ve learned from the headlines, VCs don’t have the best track record. That’s why you need someone with the name-brand and deep pockets like Kobe Bryant.

Black Mambo isn’t going it alone. He’s partnered with Jeff Stibel, another entrepreneur and investor who has actually helped Bryant with investments in the past. Current investments include sports media website The Players Tribune, videogame designer Scopely, legal-services company LegalZoom, a telemarketing-software firm called RingDNA and a home-juicing company called Juicero. Hopefull the fund gets more creative in its investments than it did in its naming of the fund, Bryant Stribel. 

The two men are expecting to invest $100 million over the next few years. With Kobe’s past, we’re guessing he invests in what he knows best: 8-carat purple diamonds, the Cordillera community in Colorado and of course, attorneys of America.

But in all seriousness, could you imagine being Kobe Bryant’s business partner?