Now that recreational marijuana is legal in Washington, Seattle police couldn't do much about the hoards of stoners smoking weed in public at last week's HempFest…Except be the coolest fucking police officers on plant earth.
Now that recreational marijuana is legal in Washington, Seattle police couldn't do much about the hoards of stoners smoking weed in public at last week's HempFest…Except be the coolest fucking police officers on plant earth. They wanted to explain the do's and don'ts of legal weed, so here's what they did at the festival.
1. First, they made these delightfully ironic labels.
Whoever wrote the label copy is a fucking genius.
2. Then, they stuck the labels on bags of stoner gold, aka Nacho Cheese Doritos.
"I initially said let's try 500 Dorito bags, but we did a thousand. Ultimately our goal was to start a conversation," SPD Sergeant Whitcomb said. "We knew if we did leaflets, it would turn into litter," he said. "We wanted people to be able to access the information. It's actually fun to read. We wanted to do it in a way that is deliberately ironic."
3. Then, they handed those babies out to HempFest attendees, who ate up the munchies and the message alike.
What's so amazing about this isn't the fact that police were giving stoners Doritos at a marijuana festival. It's that the SPD met HempFest attendees on their level, spreading a useful message to them by catering to their unique interests. That's pretty much the cardinal rule of successful advertising, and advertising the in's and out's of new legislation is crucial to maintaining law and order. And, if you can meet people on their level, they'll listen to you. We're looking at you, Colorado Police.
Then, to top it off, they dropped this gem on their Twitter account after they ran out of bags.
People always say things like "FUCK THE POLICE," but don't fuck these ones.
Bask in the brilliance of their PR instead.