Sia continues to show everyone why she's so goddamned important for the music industry …

Sia is the only thing that matters in music right now …

NO! That's not entirely true, but it's pretty damned close. The faceless, single named force is something to be reckoned with, for damn sure. Everything this fame-avoiding star touches is certifiable platinum, with few of her peers coming close to the emotional storm she exudes. While the new video for her song "Alive" is just a lyric video, it's no less empowering or visually entertaining. Fuck it, this could be the official video and it would still trump 9/10 of the shit that's out there. 

Sia's changing things.