The duo that gave the world “#SELFIE” is moving on from virality, and its fans are coming with …

Each generation gifts a unique contribution to the evolution of humans. The Mesopotamians pioneered the early study of astronomy, while late 18th century developers brought on the Industrial Revolution, and so on. Us? Our legacy is perfecting the #Selfie. You’re welcome, future world …

Really, a self-taken photograph is uniquely ours, and with its global stake so highly regarded by millennials, it’s a great thing to be exploited, too. This is where the DJ duo known as The Chainsmokers come in, an act that was given a chance to explore new territories by taking full advantage of a trending topic.

The electro-house partnership of Andrew Taggart and Alex Pall isn’t exploiting cultural trends in a malicious way, however, because first and foremost they use blatant satire while spotlighting the inanity of cultural mores, and they know it. It’s all in good fun. The self-reflective task is obvious in their first massive single, appropriately titled “#SELFIE” — naturally.

With over 375 million views on YouTube, the instantaneous club hit is a resounding trademark for the New York-based artists — whether they like it or not. It’s an infectious go-getter that mocks the current paradigm of social media and the blatant narcissism it employs. “I only got 10 likes in the last 5 minutes,” the song’s lyrics juxtapose atop an accompanying fire beat, “do you think I should take it down? / But first, let me take another selfie …”

It’s the duo’s first breakout hit, and one that’s certified multiple times platinum around the world. But for The Chainsmokers’ Alex Pall, he says it’s just one of the many tracks the two hope will gain a similar kind of traction within the saturated electronic industry. The track is more than a year old, after all, and artists hardly ever want to ride on the success of just one song forever.

“The stuff we’re making now definitely feels like the best thing we’ve been doing though,” says Pall of their new EP “Bouquet” and other dropped singles. ”When we made those (earlier) tracks [including their “#SELFIE” follow-up single “Kanye”], we were just dealing with all different circumstances, and doing the best with what we knew how. We certainly don’t feel the need to always create that sort of novelty record.”

Even if it’s a strategy that pays off, creating viral hits with obvious references to pop culture isn’t all the duo is popular for with fans. In fact, the two of them come across as close friends to their followers more so than a monstrous deck-jumping deity hidden behind lasers and stacks of money. They’re regular guys making fun and approachable music, a reality that comes natural for them both, says Pall, because it’s just how they like to roll.

“I think there’s been many times where we looked up to artists we admire, and we want to be that guy, and do badass videos,” he adds. “You’re like ‘this is so gangster,’ and ‘this is so sick,’ and get wrapped up. Sometimes you just want to put on leather jackets and look like badasses.”

But fans know when an artist isn’t being genuine, and a front can often be more of a burden than whatever good comes out of playing a phony character, even if it does seem enticing.

“Ultimately, you just got to do what comes natural, and just being ourselves and accessible and down to earth is just who we are.“

The Chainsmokers’ current tour, which brings the two of them through Denver on Nov 21 to perform at The Fillmore Auditorium, is the biggest run they’ve had as headliners. For the performances, they’ve worked closely with V Squared Labs (which built Skrillex’s famous “Mothership” setup) to bring out some of the tech-iest visual tricks in the industry. The setup isn’t coming cheap for The Chainsmokers, but Pall thinks now is as good of a time as any to drop some cash on their show.

“You can do anything with the right amount of money,” he says, “but it’s about finding a happy medium. It’s nerve wracking at the same time too though, because we’ve never really invested this much money back into a show of ours.”

While staying inside the realm of a visually enticing show to compliment the party tracks, Pall says they also want to stand outside of what electronic show-goers have come to expect. There’s no “typical” about what they’re creating, or what they have in the bag for the current tour.

“We’re playing these rooms we’ve been playing before,” he says, “but now that it’s our tour, we want to come back and give the fans more, something special, not just a typical DJ thing.”

It’s one thing The Chainsmokers avoids, is the ordinary. Sure, outsiders from the EDM fam have enough insults to sling whichever way to try and discredit the genre, but what Pall says the two artists set out to do is bring together groups of like-minded listeners to get together at their shows and have a socially post-worthy time. Damn the haters. They’re not out to grab Nobel Prizes, or save actual lives — at least not in the way doctors and nurses do.

Because there have to be the entertainers amongst us, people dedicated to the enjoyment of those around them, be it a few close friends or millions of music fans the globe over. It’s a career that may be just as necessary as those with a peace prize or a medical doctorate, because without uplifting experiences, can we ever really claim to be “alive”?

Maybe that’s this era’s gift to humanity then, the realization that there’s more to life than just following the status quo, of building on past hardships and the gifts that came out of them. Songs like “#SELFIE” may not be in everyone’s wheelhouse, but it doesn’t have to be, it’s there to enjoy it if they want to. If not, there’s plenty else out there. It’s all been gifted from someone, or someones, willing to create and deliver.

Enjoy it all, but first, let’s take a selfie …