Hmm … interesting. Veeeery interesting.
Last week, rumors about SoundCloud's finger strength around the neck's of DJs took hold on the Internet. Per a report by Digital Music News, the streaming site would be deleting and instilling more aggressive standards to uploads of unofficial mixes. SoundCloud responded predictably, claiming the "story has no truth to it. At SoundCloud, we’re on a mission to create a place where all creativity can live. SoundCloud’s creator community, including DJs, is incredibly important to us.”
We'll see.
Not one to miss an opportunity, however, Spotify announced yesterday that it had inked a deal with Dubset, a digital content distributor that allows sites to legally host unlicensed mixes, remixes and mashups. So, basically, where SoundCloud is having a hard time fixing a broken levee of illegal uploads, Spotify is stepping in to say, "Hey there, you, come to us. You'll like it here. We all float down here …"
The deal will bring in millions of unofficial remixes and long-form cuts, with the opportunity for all content creators to be paid for it.
“Our number one job at Spotify is to deliver great music to fans whenever and wherever they want to listen to it,” Spotify’s Stefan Blom said. “This deal with Dubset enables us to serve fans of dance music with the mixes they crave while ensuring that artists, labels and publishers get paid fairly. It’s a great day for music fans all over the world.”
Will loyal users of SoundCloud ditch out on the site and join up with Spotify's squad? It's too early to tell right now, but what can be said with absolute certainty is that nobody is going to Tidal. Never go full Tidal.
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