Not cracking open your skull in a horrific bike accident has never looked so goddamn good.
You know what's not sexy? The bloody, woozy concussion you suffer when you eat shit on your bike. You know what's even less sexy? Helmets. That's right…standard safety precautions are somehow less sexy than head injuries, and that's created quite a problem for bikers. Until now. Are you sitting down? Because invisible bike helmets exist. Can you spot the one in this video?
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