Oh, Lululemon. We all need another reason we can't fit into your yoga pants…
A while back, people got pissed because their Lululemon pants were so thin that they became transparent:
And then, some folks complained because the Lululemon pants they bought were wearing out and falling to pieces. In response to accusations of poor craftsmanship, the owner hilariously blamed the women wearing them, claiming: "There's always been pilling. Women will wear a seat belt that doesn't work. Or a purse that doesn't work, and quite frankly, some women's bodies just don't work for [our pants]."
In short, some women are too fat for their yoga pants. "It's really about the rubbing of the thighs, how much pressure is there over a period of time, how much they use it."
So the only logical next step for super thin, easily worn-out yoga pants is clear: empty calories!
So to confuse their healthy lifestyle brand even more, they're rolling out a line of beer: Curiosity Lager.
Because that makes the most possible sense. The company announced it plans to make 88,000 cans of the beer, to coincide in mid-August with the Lululemon annual SeaWheeze Half Marathon. The beer will be made in partnership with the good people of Stanley Park Brewing.
Apparently, they're trying to coax men into buy their stuff, instead of merely admiring their handiwork.
Hell of a try, marketing team over at Lulu. We predict a ton of beer will get chugged while leering at women's butts, but very little else.