"Worldwide, a jar of Nutella sells every 2.5 seconds."

Nutella was first introduced to the United States in 1983, but has only recently taken the country by indulgent storm via Instagram hashtags of white girls. Knowing useless, yet fascinating facts about it is your ticket to the bandwagon.

World War NuteIIa

– Knowing people wanted their expensive chocolate in a rationed industry after WWII, Pietro Ferrero diluted it with a hazelnut paste to create the first Nutella. Grazie, Pietro!

The Evolution

– In 1946, Nutella was called “Pasta Gianduja,” and wasn’t the luscious spread it is today. It was a solid kind of paste one would cut into slices and then spread on bread. By 1964, it transformed into the smoothness we know today.


– Worldwide, a jar of Nutella sells every 2.5 seconds.

Never Change

– Nutella knows a thing or two about consistency, as the iconic jar has remained unchanged since it was introduced that way to consumers in 1965.

“Chrontella” Exists

– Weed-infused Nutella is a real thing, but only sold in Canada, not Colorado. WTF?

Café Excess

– Somehow, celebrity chef Mario Batali got wrapped up in the whole craze and now owns two Nutella cafés that only sell Nutella products. Buon appetito.

Bigger Is Better

– There’s an 11-pound jar of Nutella available right now on Amazon for $95. You’ve been warned.

Stamp of Approval

– Nutella celebrated its 50th anniversary in 2014, and when it did, the Italian Post unleashed a commemorative Nutella stamp because it’s that loved in its home country. Swoon.


– After claiming the frosting-clone was part of a healthy diet, the company was sued for false advertising and lost. Because it’s frosting, not a vegetable.

Don’t Bogart The Nuts Man

– Each year, over 200 million pounds of hazelnuts (about 25 percent of the world’s supply) are used in the making of Nutella. That’s just nuts.