Everyone's favorite maker of wry, semi-firm paper rectangles, Cards Against Humanity, sold 30,000 people boxes last November to protest Black Friday. They were sold at $6 a pop. That means 30,000 Americans have spare cash for poop. The economy! It's back!

Everyone's favorite maker of wry, semi-firm paper rectangles, Cards Against Humanity, sold 30,000 people boxes of literal shit last November to protest Black Friday. They were sold at $6 a pop. That means 30,000 Americans have spare cash for poop … The economy! It's back! Oh, how we missed you!

“We all really hate Black Friday, it’s just kind of a horrible day,” says game co-creator Max Temkin. “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”

So, CAH decided to pull a little Black Friday stunt. They deleted all of their regular products off its site at a time where thousands of people were visiting it, snooping for Black Friday deals, and started selling nothing but “Bullshit.” It wasn't clear from the sale page what Bullshit was exactly; just that it was just a black box, printed with Helvectica, that said "Bullshit."

People were like "OH MY GAWD." The Bullshit boxes sold out in less than two hours.

No one knew that they had just ordered a box of poop. Most people thought it was new packing for a new deck of cards, or … something not shit-related.

When they arrived at the awaiting hands of 30,000 who had unknowingly purchased poop, this is what happened:

Looks like Christmas came early for those guys, who found out that when you buy $6 worth of poop, you get $6 worth of poop. This is America. We keep our promises to our consumers. Well played, CAH, you tricky bastards.

This wasn't CAH's first Black Friday stunt — last year,  the game was sold for $5 above the normal price.

But what was up with that poop? How did it get in there?

“Well, we didn’t do anything that anyone else couldn’t have done,” Temkins says. “We went on Google and were like, ‘Can you buy bullshit? Can you sell bullshit?'”

The team found a cattle ranch in Texas that sold pasteurized bull feces for shipments and "understood what we were trying to do.”

While the promotion is over, some people are even selling their “Bullshit” packages at a 600% markup of $36 on eBay.

But, there's a holiday-flavored silver lining to the shit sale. Cards Against Humanity, who profited 20 cents on each $6 box of holiday bullshit, is giving the proceeds to Heifer International, a charity that aims to eradicate poverty and hunger by providing livestock to developing communities, who can use the livestock to get shit for free.

Temkin summed it up pretty perfectly in a Tweet he sent out on Black Friday:

Well, at least those people have a physical reminder that they're stupid and unintentionally charitable.