We have a feeling if we sat down all “woohoo ’n shit” and acknowledged some of the begrudgingly inane comments we receive on the daily, it wouldn’t be near as funny or quite as humbling as Action Bronson’s new quippy video from Noisey.

Action Bronson is one of those rising stars that, while his career is fine where it is, he’ll undoubtedly continue to be larger and larger as the years pass by. That wasn’t a fat joke either; we mean, he will literally be much more prominent in the future industry. He’s all over the ‘net, and we’re not mad about it.

Bronson currently puts out some of the most engaging online material out there and often gifts his fans side-project antics that make everyone fall for the big guy even more. His series “Fuck, That’s Delicious” follows Bronson on his world tour while he samples local food in areas we’ll never go.

The Internet takeover is all thanks to his label, VICE Records and Noisey (VICE News’ online music platform), which pretty much holds the elusive key to unlocking online virality. 

But we’re not here to talk about that today. We’re here because Bronson is taking on YouTubers with a head full of dope. Admittedly we were expecting an all out assault on the pre-pubescent asshats that commonly infect comment threads. It never gets quite that edgy, but Bronson does put to bed some grammatically struggling boners like we figured he would.