Boulder's newest phallice-themed pastry shop, Bronuts, is now open for business, filling what was once a ball-shaped void in the world of gential pastries.

Boulder's newest phallice-themed pastry shop, Bronuts, is now open for business, filling what was once a ball-shaped void in the world of genital pastries.

The shop, which hints at some kind of inseparable bond between men and dough, is the brainchild of Boulder brothers Brett and Mitch Magdovitz who affectionately refer to their testicle-themed doughnuts as "donut balls."

Why? Well, after a stint working in the normal doughnut arena, the brothers learned that people liked the balls of their doughnuts more than they did their actual rings of dough. So, they capitalized on their customer's preference for doughnut detritus refashioned into orbs by serving their customers exclusively balls.  And thus, a business built around double-entendre was born.

There are all kinds of balls at Bronuts. Some of those balls you can eat. Try the Bleu Balls, for example. With bleu cheese, blueberry filling and blueberry glaze, they're sure to erase your awareness that you're currently eating the equivalent of a ball joke at a place called "Bronuts."  Then there's Monkey Balls, with banana filling and chocolate glaze and "South Park"-inspired Chocolate Salty Balls, with salted dulce de leche filling and chocolate glaze. All of Bronuts balls come in pairs, just as the testicles of most men do, minus Lance Armstrong.

But while the confections' cheekiness may seem more appropriate for a gang of 12 year-old boys asserting their sexualities to each other in the middle school locker room, the brothers believe they've started a business that can seriously contend in a local doughnut industry.

"We have a pretty unique product," fellow Bronut bro Mitch said. "Not only is it a baked ball, it's got a very distinctive texture and eating experience." Thank you Mitch, for that revealing explanation.

And here is video proof of this ball-tastic phenomenon.