… at least all of these companies are paying artists, right? Right?
In trying to grow its video platform and overall fan reach, Spotify has teamed with Beatport to curate electronic music based playlists, bring in expertise of the EDM industry and provide exclusive video content for the overall experience. As more companies move forward with the silly “exclusive” concept — a word basically meaning dildo anymore online — partnerships like this will inevitably become the norm. While music discovery seems to be each company’s main focus as of now, whether or not building exclusive playlists through Beatport will match the celebrity of Apple’s Beats 1 et al. is yet to be seen. Brands pulling tricks out of the proverbial hat to gain subscribers continues to be a battle on its own, with a mere 5 percent of online music listeners actually paying for services, as opposed to getting music for free — according to recent online polls. But at least all of these companies are paying artists, right? Right?