We love Tidal. In much the same way we love watching a baby bird try to fly.
We love Tidal. In much the same way we like watching a baby bird try to fly. We feel for them. They try so hard to accomplish one task but no matter how hard they try, they just can’t seem to catch a break.
If you were one of the many lucky individuals who signed up for the 30-day free trial of Tidal music service in order to access Kanye's new album The Life of Pablo, then you're probably aware that on February 14th, your trial ended. Ironically, that was the same day Kanye decided to be Kanye and update the album thus meaning you probably didn't hear the new album. It's hard to believe that this blunder in marketing could piss off a large group of potential customers feeling slighted by the streaming service but it did and Tidal is now having to operate damage control. Tidal sent out an email to users informing them that the free-trial is being extended to accomodate users who want the updated version of Kanye's new album.
In true Tidal fashion, the gesture did not come without yet another mishap with the email calling the track "Fade" a new song, despite it being on the album when it was released and debuting last September during West's Yeezy Season 2 fashion show.
It's time to hit the showers Tidal. You're done.