We love free food, but we love Instagramming our chicken sandwiches more …
Have you ever looked at a room full of people staring at their phones and thought, "For god's sake, put down that stupid brick of technology and sit quietly with your thoughts for just one goddamn minute!" Well, we have. And Chick-Fil-A, the homophobic purveyor of delicious chicken sandwiches, agrees and is taking a tiny, sugar-and-fat-laden step in the right direction.
The company said on Tuesday that customers at more than 150 locally owned Chick-Fil-A locations across the country can win a free Chick-Fil-A Icedream if they can just make it through their meals without looking at their phones.
“Although our phones were meant to bring us closer together, they can sometimes have the opposite effect,” the company said in its announcement.
The promotion is the brainchild of Brad Williams, a Chick-Fil-A operator in Georgia, who has been offering dining families a square, cardboard box he calls a “cell phone coop,” where they can place their phones (in silent mode) for the duration of their meals.
“As we all know, technology increasingly demands more of our time and can be a big distraction, even while we’re eating,” Williams said in a statement. “This got me thinking about what we could do to reduce this distraction during meals.”
Wow. That sounds nearly impossible — but we'd do anything for this little dollop of fat and sugar:
That could be all yours if you can just ignore that stupid rectangle of digital validation for a few minutes. Good luck.
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