"From piss to pilsner" is what they're calling it… well alright then …
“Why not do something while you’re always out there doin’ nothin’,” our questionable guardian shrieks in a general direction before slamming the door. “You’re not my real dad!” we scream in response, knowing full well our gene pools were likely filled by different garden hoses …
Hold on … where were we, and what were we talking about? Oh … right, being resourceful, all while continuing to be a drain on society …
Well, we’re here to tell you it’s now a genuine possibility, thanks in part to the Danish Agriculture & Food Council, who this past weekend collected tons of gallons of piss from the Roskilde Music Festival and are currently in the process of recycling it — turning the urine into more beer for another festival.
Sound gross? Because it’s really not. It’s the circle of life, Simba. The council — along with festival organizers — put its “From piss to pilsner” campaign in place to show close to 100,000 revelers that just about anything can be reused for good cause. The collected fluid is being hauled to a local farm and will be used to fertilize grain, which will then be used to make more beer, which will then be drank by rowdy music lovers in 2017, and then recycled again until we’re just all part of each other on a molecular level and can stop arguing about stupid shit like the color of our skin and why blondes do it better.
Recycled PeePee: Solving worldly issues since the summer of 2015 …
“The huge amount of urine produced at festivals was having a negative impact on the environment and the sewage system,” says Leif Nielsen in an interview with FoodProcessing.com. “But beercycling will turn the urine into a resource. I think most people can see the reason and the fun behind making a personal contribution to beer brewing, and the fact that rock music is involved will help us get our message across.”
And who knows: The overly expensive swill you down in the future may have come straight from the taint of a legend.
“We’ve got urinals right next to the stages where the acts will play, so we’re hoping to collect some rock star pee as well,” says Marie Grabow Westergaard from the DAFC.
Ladies, the crafty campaign doesn’t forget about you either (shockingly, you’re included in something!) — cardboard “pee-deflectors” are handed out as a way for everyone to be a part of brewing history.
Via Instagram at least one progressive soul (shown here) braved subjective humiliation and clean hands to take part in the process.
Leave a Reply