Oh, sure, let's just cave in to idiots. Great!
Don't you just hate those asshole that Tweet through an entire movie at the theater?r Well, just imagine an entire auditorium of these jerks, and you've got what AMC wants its movie theaters to be like soon.
Adam Aron has been head of AMC Entertainment for less than four months, and after the company received big-time blow back from trying to ban phones in their theaters back in 2012, he decided to go the other way.
Here's what he told Variety:
When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.
Would you have a certain section for texting?
That’s one possibility. What may be more likely is we take specific auditoriums and make them more texting friendly.
So instead of forcing stupid teenagers to have enough willpower not to check their phone for two whole hours, we're crumbling under the social pressure of idiots and allowing them to distract themselves while attempting to distract themselves.
The point of going to the movies, we think, is to be completely immersed. It's dark, it's cold, and you're staring at a massive screen, 100 percent pulled into the story unfolding in front of you.
When your stupid friend sends you a stupid Snapchat and your phone buzzes, you're ripped from this reality. Instead of fighting Batman, you remember you have stupid friends and a dead-end job. And your stupid phone ruins it for everyone else, so for god's sake, just turn it off.
Or stay home, pirate the movie on your laptop and you can text through the whole damn thing.