Bud Light's St. Paddy's Day tweet is creating online controversy. But then again, it's just another day on the internet.
It’s 2015 and the dawn of the information overload is upon us. We’re exposed to anything and everything regardless of whether or not it factually checks out. The world wide web has also given every individual with access to a computer and internet the ability to voice their opinion. As misanthropes, we don’t see this as a good thing.
From the hateful and illiterate YouTube comments blasting creative expression to twitter troll altercations to creating controversy where there isn't an incendiary resource. We’re in the midst of a cultural transition and sadly, it must hit rock bottom before it gets any better.
For this reason, when we heard that Bud Light tweeted out on St. Patrick’s Day a sexual assault style Tweet we could barely believe our ears. How could a billion dollar company make such a bad publicity move? Did the drunk intern pull a Dwight and attempt to take over the company social outlet?
So we looked it up.
Here’s what Bud Light Tweeted:
“ On #StPatricksDay you can pinch people who don’t wear green. You can also pinch people that aren’t #UpForWhatever.”
And with that, the shitstorm that is the online noise machine began rumbling, slowly tumbling down hill and amassing a following of angry socialites.
Don’t get us wrong, sexual assault is not a joking matter. We breed a culture revolving around the notion that women need to protect themselves from men. When in all reality and practicality, we should teach men to stay away from women. It’s a counterintuitive cycle that’s not helping. But that doesn’t mean that “Pinching” someone on a holiday that’s been known for decades to involve pinching someone who’s not wearing green is instigating sexual assault.
Furthermore, the tweet didn’t even mention women specifically; it said people who aren’t down for whatever. While that slogan is stupid and ridiculous, it’s not an invitation for aggression toward women.
We have to understand that with the online circus that surrounds our everyday lives, it’s all too easy to get caught up in the frenzy and forget the bigger picture. For instance, there are better ways to approach sexual assault across the country than by attacking Bud Light for a tweet about a holiday tradition such as pinching people.
For starters, Universities should provide mandatory sexual assault classes to incoming male freshman, teaching male students the definition and the ramifications of their actions. Universities should also make it easier for police to handle sexual assault cases. Title IX and University bureaucratic processes allow this to go on, many times with the victim’s indifference.
Sexual assault is a serious issue. So serious, that we should treat it like so and address the main problems in our system, not the assumed social media symptoms that give individuals that one-time, great feeling of “Gotcha!” which the internet has so easily made us accustomed to doing.