Fact: It was also the highest selling strain in the state of Washington as well. Coincidence? We think not.
This just in: Colorado smoked a shit-ton of weed last year. Unlike in other backwards states where they still need to call-up that sketchy guy they kind of know just to smoke a mishmash variety sack of Whatever Kush, us Coloradoans have the unique advantage of reaping the benefits of legalization and the ensuing capitalist fight for market share. Thankfully there’s more competition than ever meaning better products and lower prices, an all-around win-win for Colorado consumers. Since we could smoke any line on the market, which strain did The Centennial State billow the most of in 2015?
The numbers are in and the number one selling marijuana strain in Colorado was Blue Dream, a sativa-dominant hybrid of Blueberry indica and Haze. The data was just released by BDS Analytics, an organization that collects information on both recreational and medical cannabis sales in Colorado and Washington. In a recent interview with Civilized, BDS Analytics CEO Roy Bingham attributed Blue Dream’s popularity to a keen marketing approach.
"We have literally thousands of strains in our database, and Blue Dream is #1 in both Washington and Colorado," Bingham explains. "There's clearly marketing around individual strains, and budtenders point consumers in the direction of a particular product. I imagine that soon there will be less opinion, and more science, around that."
Blue Dream outsold its second most popular competitor in both Colorado and Washington by nearly half. Sour Diesel made the top 10 most sold strain list for both states, although it barely kissed Blue Dream's shining star-force:
Hearing “budtender” will never get old. Regardless, the marketing aspect of any industry is inevitably what makes the difference. Going from the wild west of completely illegal marijuana to the modern 100 percent legal capitalist landscape is wonderful Economics 101 case study in emerging markets. Seeing as brand recognition is most likely to create repeat business, it’s really not wonder companies are focusing more and more of their attention/funds there.
"We're now seeing the emergence of branded products in Colorado: people are packaging products similarly to any consumer product you'd get on the shelves at CVS or Walgreens," explains Bingham. "The consequence is that consumers go into a dispensary with a particular product in mind, based on the advertising," he says. "It's becoming more like a normal market."
The Dark Ages of criminalized weed seem like only a faint memory at this point in time. Now, they’re dressing the stuff up in pretty packages. Shall we never take this era of corporate weed mascots for granted … “Budtender, another round.”