What is this big beautiful box of regret we're seeing right now!?

What is this big beautiful box of regret we're seeing right now!?

Recently a strange hashtag began appearing on Instagram proudly repping a new product from the fine people over at Fireball Whisky headquarters: #firebox. The Fireball Whisky Firebox is a wine-styled carrier that boasts 2 – 1.75 liter plastic pouches full of everyone's favorite cinnamon flavored go-juice, complete with a sturdy spout built with the biggest of parties or saddest of drunks in mind. 

As of right now we're not 100 percent sure there's anywhere in Colorado to retrieve this kind of sorcery (the company has yet to respond to our incessant inquiries), but it will likely make its way here if it sells well in whatever great states the Instagram photos were taken. It's probably in test mode. That or we can all email them non-stop until our demands are met?

Cheers to excess!

cover photo: @i_do_beer