Remember that time packs of youths occupied parks and random front yards on a quest to catch inconspicuous Pokèmon that dared step into their path? Well, as much as we’ve tried to scrape this shameful blemish of pop culture from our psyche, its managed to peak in popularity.
That was until recently when new app data confirmed the game came and went faster than our first sexual experience — that is, pretty quick. And much like our first experience, it was nothing more than a evanescent love affair and a bunch of hand stuff.
When Pokèmon Go launched on May 4th of this year, the app immediately went platinum turning the streets, parks and unsuspecting bystanders into a free-for-all of mercurial hipsters expending more effort in the fight to grab monsters than economists could have ever thought possible.
In just the first week, the app had 7.5 million downloads, one of the biggest releases for an app in the App Store history. It didn’t come without it’s problems thoug,h as game makers failed to consider that we live in a society and having people trounce on someone’s lawn or bombard local parks wouldn’t be sustainable — not to mention the murder, robberies and deaths as a result of the game.
All that appears to becoming to an end, with new data released by Survey Monkey that shows the app lost 20 percent of its U.S. user base. Also noted in the report:
1. Daily active users declined by 35 percent from the peak
2. Daily download of the app were down more than 70 percent from the peak
3. Engagement had declined to the 40 to 50 percent range, from the 80 percent range
For the statistical laymen, this is what you call a downward trend and for any novice investor, this product likely has as many days left on this planet as Bill Cosby does.
But for all those whose attention spans were brought out of their deficits with this game, we commend you for again proving that in today’s world of apps and pop trends, to be successful, it’s not about sustainability, it’s about making a flash in the pan product for the masses.