Gone are the days of tying kids’ shoelaces together and watching them struggle out of the cafeteria.
It was only a matter of time before Nike would need to come out with a game changer in order to fend off Under Armor and it’s onslaught of products, athletes and $1 billion investment in fitness apps.
Attempting to make life as effortless as possible and remove all struggle suffered during the morning or evening routine of fiddling with one’s shoes, Nike introduced the power-lacing shoe much like it launched the Air Jordan back in 1989.
Gone are the days of tying kids’ shoelaces together and watching them struggle out of the cafeteria. Gone are the days of figuring out if you should go under or over when lacing your shoes. Wtf is that about? The self-lacing shoe detects when a user’s heel is in the shoe and tightens around the foot. Users can then adjust how loose or snug the shoe is with a button on the side. Good thing, the two seconds required to tie our shoes was becoming quite the burden.
But that’s not all! Nike also introduced “anti-clog traction” during the event which uses technology in the soul of the shoe that prevents mud from sticking to the soles of soccer or football cleats. If that doesn’t impress you, you’re probably dead.
All of this comes as Nike sets its eyes on the goal of doubling annual revenue to $50 billion by 2020 and making sure Under Armor rots in hell. Bad blood as Taylor Swift would say in a stupid voice.
With shoes that tie themselves and cleats that de-mud automatically, young kids will have nothing else to worry about besides who has a fake ID and if Katie really can deep-throat a banana. Thank you Nike, the struggle is no longer real.