You can almost imagine the scene: a few middle-aged white dudes are sitting around a table, trying to come up with a media campaign to keep people in Tennessee from drinking and driving. Drinking is fun and driving afterward is convenient, so they really have a tough task ahead. One guy shouts, "You know what we should do? Be edgy! That almost never backfires and brings nationwide ridicule!" The boss says, "Johnson, you're a genius! Let's go to the bar!" And then everything is great. 

Here are a few of the gems this campaign came up with:

"After a few drinks the girls look hotter and the music sounds better. Just remember: If your judgement is impaired, so is your driving."

Translation: if you're drunk enough to dance to Pitbull while trying to grope that ugly chick, you've had too much. Keep doing those terrible things, but at least don't drive home.

In one section of the highway safety office website, (which is no longer live), another part of the hilariously tragic campaign mimics graffiti found on the inside of a bathroom stall  In the section called "Legends of the Stall," behaviors such as binge drinking, promiscuity and cleaning up vomit with a cat are among the activities of featured graffiti characters who, at the end of their nights, still choose not to drive home drunk.

Bold move, marketing team. Implying that you should definitely get hammered enough to mop up vomit with a live, screaming cat is a power move. As long as you don't drive, it's all gravy. Live your life. 

And in another stall story, the drawing of an inebriated young man proclaims that although he bet everyone at the bar $100 he was the best dancer, he didn't drive home drunk or sleep with a "creepy older woman" who got "lucky" that night. Or wait — maybe he did. The story leaves the ending to the imagination of the reader.

As you can imagine, the entire project went over like a fart in church. 

The Governor's Highway Safety Office Director Kendell Poole responded in a statement Monday afternoon taking credit for the campaign, saying it was intentionally designed to reach the "young male demographic." On Tuesday, they responded, "A majority of our population has been disrespected, and our state has again been placed in a negative light. Our citizens, visitors and potential investors in our economy are left with the false impression that does not accurately reflect our state's respect for our mothers, sisters and daughters."

Keep it up, Tennessee. We love comedy.