"I've loved iPhones from the beginning, but Apple hasn't put out any changes worth paying for in years … "

Since the release of the iPhone in 2006, Apple has been on the absolute top of the mobile phone industry. And it's often praised for its industry defining ingenuity and revolutionary changes to mobile technology with other products, but lately it seems that more and more millennials are leaving the tech giant behind.

In December of 2015, Android accounted for 59.1 percent of all phone shares in the United States, up 11.5 percent from the previous year. Apple on the other hand was down 8.6 percent from 2014, with its iOS accounting for only 39.1 percent of cell phone sales in the U.S.

This year may be no different. The newly released iPhone 7 has been pelted with ridicule since it was revealed and, as of press time, Apple still hasn't released any official sales of it — a maneuver that has created a lot of skepticism among product analysts.

One of the biggest complaints of the new iPhone is its lack of a headphone jack. Late night host Conan O’Brien even bagged on the design of the new wireless AirPods and the insane $100 replacement fee. 

"I've loved iPhones from the beginning," says Liz Karlsson, a 23-year-old graphic design technician, Her sentiment mimics those coming out of younger demographics, frustrated that Apple chooses its own path instead of listening to consumers.

"Apple hasn't put out any changes worth paying for in years," she adds "In my opinion, the iPhone 5 was the best, there's no reason to give us ridiculously big screens and phones without headphone jacks. Just give us better camera's and phones that don't take 4 hours to charge for a half-day of use."

The company is also having major problems with the new AirPod headphones. The day before they were set to release, Apple announced the wireless earbuds would be delayed because of an unnamed issue. One was able to buy the phone, but no one would be getting any wireless headphones with it as promised.

Even more outrage was heard when Apple announced its new MacBook Pro wouldn't be compatible with the iPhone 7. It requires a separate adapter to connect it to the computer.

Connor Murray, a 24-year-old computer technician and programmer, says, “It’s like Apple is totally out of touch with what people want with technology. They keep emphasizing great display features like it's the only thing that matters, but there is so much more that goes into a computer than retina displays and speakers. What idiot decided that Apple's new computer shouldn't be compatible with the iPhone?"

It's like Apple's tech designers are battling it out behind closed doors asking what features to keep and what to get rid of — with neither side winning. As it stands, the new iPhone doesn't have a headphone jack, but the later-released laptops do. And the headphones that will eventually come with the iPhone won't work on the new laptop without an adapter, and neither will the phone. It all seems contradictory coming from a company that prides itself on seamless interactivity.

And it's losing loyal fans because of it, like Phil D'avilar, a 23-year-old sound engineer and music producer. He says if his computer crashes — "which it's guaranteed to do" — he's going back to a PC. "I'm tired of having to deal with shitty upgrades and useless features that don't serve any purpose except making Apple look different.

"I'm not going to buy an Apple phone just so I have to spend hundreds of dollars on adapters that will be obsolete with the next round of new tech."

The lack of fluid connection between devices seems like a ridiculous technical flaw, especially for those that like being able to use the same operating systems on both their phones and computers. There seems little reason for someone with an Apple computer and iPhone to stick around if they need an adapter to use the two together.

Which is why millennials are bailing. Being pretty just isn't enough anymore.