Damnit, YouTube …
From the logos emblazoned on your sneakers to the way a person speaks when you walk into a store, brands marketing themselves is every-fucking-where. That's just the world we live in now.
But as with all things excess, we've become really good at ignoring the barrage of sales companies try to shove in our senses. Because of that, marketing teams have had to get really creative in the way they trick us into buying their shit. Creating a good product just isn't good enough anymore. With things like the Internet, especially, it's near impossible to grab the attention of people because of the growing saturation of advertisements. Where we could once ignore or 'skip' them altogether, YouTube is here to say: "Fuck you, you're going to watch a commercial anyway."
Dubbed "Bumper ads," the short, 6-second clips ahead of videos on YouTube are now unskippable — as in, you're going to get the full brunt of the marketing entree whether you like it or not. No, 6-seconds isn't a huge time wasted in your life to enjoy a hilarious fail video, but it's still annoying as hell, we'll tell you that.
"We like to think of Bumper ads as little haikus of video ads," says Zach Lupei, on a blog post for Google, "and we’re excited to see what the creative community will do with them."
Wonderful. so much for feeling satisfied every time you were able to hit 'skip' and move on with your life. Our suggestion? Close your eyes, breathe and count to 6 every time you see one of these idiot things pop up. Forced meditation — works every time.
Check this happy horseshit out: