Our friends at Ruckus Apparel take over the city of Denver for their new SS15 collection video lookbook. 

Our friends at Ruckus Apparel have done it again. They seem to have this innate ability to push the creative limits not only challenging the industry standards but successfully making their vision a tangible manifestation. What can we say; they do work over there.

This time around, the boys have developed a video Lookbook for their new SS15 collection merging the idea of fashion, story, entertainment and passion. And they pull it off without flaw. With Swept, you find yourself immersed in the recalcitrant love story of two young kids forgetting that this is actually a showcasing of a fashion line. Sure our dilapidated attention span doesn’t help but the cinematography and story line couldn’t be more enthralling. All of this set among the beautiful landscapes of the Mile High City. What more could we ask for?

Enjoy the film and scope the new SS15 Ruckus collection at RuckusApparel.com