Like Jurassic Park and the middle class — two things we haven't seen since the '90s — JNCOs are making a comeback!
If our brains weren’t already overflowing with chaos and turmoil, the fashion community had to go and drop a bomb over the weekend. Turns out, JNCOs — the unforgettable fashion explosion of the ‘90s — are making a comeback.
According to Quartz: A Chinese trading company named Guotai Litian bought the JNCO clothing line seven months ago for a fairly confusing price of more than seven figures. The company — once thought vanished by pretty much everyone — is actually still producing clothing and is currently sold at specialty stores world-wide. So “don’t call it a comeback,” as LL Cool J would say, they’ve “been here for years!”
The brand has been active on Facebook and Twitter since October, all while making rounds at fashion trade events in both New York and Las Vegas — fueling rumors Internet-wide about a return. Steven Sternberg, managing director of JNCO, says its new heritage line received a massive response at the shows, and because of it, would launch its new styles as soon as possible to consumers.
As of now the return of the roomy and iconic company is slated for April or May, just in time for thirty-seven pounds of denim to be a factor in the inherent heat stroke owners of the pants often get in sweltering summer temperatures.
With technology as good as it is now, maybe they can partner with a few companies to include venting systems or state-of-the-art cooling ducts? Why not?
Fans of the massive 50-inch leg openings the company once manufactured are going to have to wait to drown in their own choice of fashion, though, as the company claims everyone should instead expect “a huge range in styles from skinny, to joggers, to slouchy, and wide leg, just to name a few,” from its brand.
The largest of the pants will be a 23-inch opening. It says the massive pipes most everyone would expect are “not yet” an option, as they want to grow the foundation first and get “crazy with the designs” when they’re financially able to take the risk.
JNCO’s sales peaked in 1998 with reported earnings then of over $186 million. The next year the sales halved and in 2000 the original owners, brothers Jacques Yaakov Revah and Haim Milo Revah, closed the main factory as the trend diminished. It was the end of one era and the beginning of a completely new one — or a 180 degree turn to the overly trendy skinny jeans we see everywhere today.
But for anyone who still has their old JNCO pants from way back when: “Hold on to those,” the company says via Facebook, “there might be an exchange program.”
Now they tell us …
Based on photos taken from JNCO’s newly launched website, the lines don’t look half-bad and we can see a massive potential in coming back to fulfill nostalgic dreams while catering to new consumers based on updated trends.
Sorry South Broadway tastemakers, Aurora actually has you beat on this one.