McDonald's Sweden (modern, crispy, sexy) has unleashed a line of Big Mac lifestyle products including clothing and bedding onto the world that's as ugly as it stupid. Ladies and gentlemen, welcome to memecore.
McDonald's Sweden (modern, crispy, sexy) has unleashed a line of Big Mac lifestyle products including clothing and bedding onto the world that's as ugly as it stupid. Ladies and gentlemen, welcome to memecore.
The Big Mac products are target towards "fit, trendy" people in Sweden, where the obeisty rate is 11 percent (5 percent lower than the global average). So, in asking yourself whether McDonald's BIg Mac clothing is right for you, consider the following:
Is your BMI somewhere between 1-1.6668%?
Do you have a "trendy" hairstyle or a perfectly coifed beard?
Do you nibble kale and also have 120K Twitter followers?
Well, in that case, McDonalds would like to suggest you buy a raincoat or Wellington's or bed sheets covered in Big Macs to augment your crazy/sexy/cool lifestyle. Can you even remember something so good/cool happening? Can you remember the last time you ate tortured cow meat processed by underpayed corporate employee-slaves? You can put the two together if you live in Sweden and feel like spending $60 on a shirt.
Okay. Now. Let's talk about the appropriation of fast food in fashion. For eons, pizza, hot dogs and burgers have graced the patterned fabrics of ironic t-shirts worldwide, and not a soul batted an eyelash because sure, it is ironic that you'd have a pizza shower curtain or hot dog boxer shorts because they're gross and also popular. Very Urban Outfitters college dorm/ Kawaii rave. Fine.
But when corporate brands like McDonald's get involved, it's just stupid because the practices, ingredients, and health effects of McDonald's transcend the irony. Why wear Big Mac thermal underwear that promotes the gross underpaying of employees when you could just wear non-branded burger outfits that don't come with any sort of pseudo-slavery subtext?
Why snuggle up in Big Mac sheets when McDonald's is using pink slime and worm protein in their burgers when you could just staple a piece of pizza to your comforter and succeed infinitely more in achieving food fashion irony?
There's just no reason to for this Big Mac fuckery, especially since it's coming from the world's most cynical corporation. It's like wearing a T-Shirt that says "Monsanto is my Daddy" on it.
Our official position is: Wear what you want to. Unless what you want to wear is Big Mac galoshes. Then go home and change. No, not into your Taco Bell board shorts. We talked about this.
Leave a Reply