Just when everyone thought Donald Trump’s campaign couldn’t turn into anymore of a comedy, the campaign is now literally connected to one of the most famous sitcoms of all time, “Seinfeld.”
The Republican nominee can thank his new campaign CEO, Stephen Bannon, for that. Before Stephen Bannon came on board for the Trump campaign he was executive chairman of Breitbart, a conservative blog. And before that, he was a partner in his own investment bank specializing in media. Through Bannon & Co., Bannon negotiated the sale of Castle Rock Entertainment to Ted Turner. For brokering the deal and as part of the advising fee, Bannon received a stake in five shows, one of which was “Seinfeld.”
As you could guess, that investment has paid off big time since Bannon got in on the ground floor before “Seinfeld” was even syndicated. Bannon expressed his delight in the investment in a Bloomberg Businessweek article from 2015.
“We calculated what it would get us if it made it to syndication,” Bannon told the magazine. “We were wrong by a factor of five.”
And much like "Seinfeld," Trump's campaign is a show about nothing.