This is the best marketing campaign we've ever seen. And from a dairy product company, no less.

'Save the Bros' is probably the best marketing campaign we've ever seen. And from a dairy product company, no less. We mean, these people make butter and they're hilarious? Now we just feel like big losers.

The company is Organic Valley, and 'Save the Bros' is their campaign to promote their new protein shakes, Organic Fuel. To do this, the video calls to attention the shitty protein drinks our nation's bros consume to get beefy, and urges the viewer to help these pitiful creatures by buying their protein shake, which is free of bad shit and full of good shit.

"Our bros are in trouble," Organic Valley's YouTube page explains. "Learn how you can help save our beloved Bromo Sapiens from chugging toxic chemical junk found in their favorite food source: protein shakes. Organic Valley has a solution. It's called Organic Fuel. Watch this important film and share it with a bro. Get the facts and get involved at http://www.savethebros.com."

DEAR. GOD.

So, let's watch it together. Turn your baseball cap backwards, slip on some flippy floppies and pound like 15 beers while fist pumping at a sporting event, because it's about to get bro-y.